Will Brad Pitt's 'F1' Kickstart Apple's Big-Screen Empire?

Apple's big-budget racing film "F1" is one of the company's most significant entertainment bets to date, but a new report from the Wall Street Journal suggests the movie is facing an uphill battle to win over a broad audience. The film, which cost nearly $250 million to produce, embodies Apple's strategy of creating high-end, aspirational content, though the company has yet to score a major box-office hit.Continue ReadingShare Article:Facebook, Twitter, LinkedIn, Reddit, EmailFollow iClarified:Facebook, Twitter, LinkedIn, Newsletter, App Store, YouTube

Jun 26, 2025 - 20:00

Will Brad Pitt's 'F1' Kickstart Apple's Big-Screen Empire?

Apple's big-budget racing film "F1" is one of the company's most significant entertainment bets to date, but a new report from the Wall Street Journal suggests the movie is facing an uphill battle to win over a broad audience. The film, which cost nearly $250 million to produce, embodies Apple's strategy of creating high-end, aspirational content, though the company has yet to score a major box-office hit.

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