Publishers Facing Existential Threat From AI, Cloudflare CEO Says

Publishers face an existential threat in the AI era and need to take action to make sure they are fairly compensated for their content, Cloudflare CEO Matthew Prince told Axios at an event in Cannes on Thursday. From a report: Search traffic referrals have plummeted as people increasingly rely on AI summaries to answer their queries, forcing many publishers to reevaluate their business models. Ten years ago, Google crawled two pages for every visitor it sent a publisher, per Prince. He said that six months ago: For Google that ratio was 6:1 For OpenAI, it was 250:1 For Anthropic, it was 6,000:1 Now: For Google, it's 18:1 For OpenAI, it's 1,500:1 For Anthropic, it's 60,000:1 Between the lines: "People aren't following the footnotes," Prince said. Read more of this story at Slashdot.

Jun 20, 2025 - 06:40

Publishers Facing Existential Threat From AI, Cloudflare CEO Says

Publishers face an existential threat in the AI era and need to take action to make sure they are fairly compensated for their content, Cloudflare CEO Matthew Prince told Axios at an event in Cannes on Thursday. From a report: Search traffic referrals have plummeted as people increasingly rely on AI summaries to answer their queries, forcing many publishers to reevaluate their business models. Ten years ago, Google crawled two pages for every visitor it sent a publisher, per Prince. He said that six months ago: For Google that ratio was 6:1 For OpenAI, it was 250:1 For Anthropic, it was 6,000:1 Now: For Google, it's 18:1 For OpenAI, it's 1,500:1 For Anthropic, it's 60,000:1 Between the lines: "People aren't following the footnotes," Prince said.