Apple could buy Perplexity AI in landmark deal

Apple might be planning a big move in AI. According to sources, Apple is internally exploring a deal to acquire Perplexity AI, the rising startup behind one of the fastest-growing AI-powered search tools. If it happens, this Apple Perplexity AI deal could supercharge Siri and give Apple a stronger foothold in the AI race. Right now, Apple has a partnership with OpenAI to power parts of Apple Intelligence. There are also rumors it could work with Google to bring Gemini to iPhones. That means Apple may end up juggling two outside partners to make its AI ambitions work. Acquiring Perplexity […] The post Apple could buy Perplexity AI in landmark deal appeared first on Phandroid.

Jun 23, 2025 - 14:10

Apple could buy Perplexity AI in landmark deal

Apple might be planning a big move in AI. According to sources, Apple is internally exploring a deal to acquire Perplexity AI, the rising startup behind one of the fastest-growing AI-powered search tools. If it happens, this Apple Perplexity AI deal could supercharge Siri and give Apple a stronger foothold in the AI race.

Right now, Apple has a partnership with OpenAI to power parts of Apple Intelligence. There are also rumors it could work with Google to bring Gemini to iPhones. That means Apple may end up juggling two outside partners to make its AI ambitions work. Acquiring Perplexity could be a way to reduce that reliance and bring some of that intelligence in-house.

Perplexity wouldn’t replace Google Search in Safari. That deal is still worth billions to Apple each year. But owning Perplexity gives Apple something different. It could fold Perplexity’s tech into Siri, Spotlight, or even future devices like its Vision Pro headset or AR glasses. Imagine asking Siri a question and getting a real-time, sourced answer instead of a useless one-liner. That’s the kind of shift Apple might be aiming for.

There’s also a competitive angle. Samsung was reportedly eyeing Perplexity as well, possibly for its next Galaxy AI rollout. If Apple buys it first, that window closes.

Nothing is confirmed yet. But if Apple wants to stop patching together its AI future from other companies’ tools, Perplexity might be its way out.

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