OpenAI pulls Jony Ive promo video over trademark dispute

A nine-minute video with Jony Ive and Sam Altman discussing their recently acquired AI startup has been withdrawn because of a challenge to their "io" name.This video interview between Jony Ive and Sam Altman has now been removed — Image Credit: OpenAIWhile the existence of Ive and Altman's AI startup was reported as long ago as April 2024, it wasn't until a year later that its name was known. Even then, inApril 2025, it was initially reported that it was called "io Projects."By the time that the company was bought by Altman's OpenAi for $6.5 billion in May 2025, it had been officially announced under the name "io." Now as first spotted by TechCrunch, that name is proving to be a problem. Continue Reading on AppleInsider | Discuss on our Forums

Jun 23, 2025 - 13:30

OpenAI pulls Jony Ive promo video over trademark dispute

A nine-minute video with Jony Ive and Sam Altman discussing their recently acquired AI startup has been withdrawn because of a challenge to their "io" name.

Two men sitting at a wooden table in a warmly lit room with wine bottles on shelves and framed pictures on the wall.

This video interview between Jony Ive and Sam Altman has now been removed — Image Credit: OpenAI

While the existence of Ive and Altman's AI startup was reported as long ago as April 2024, it wasn't until a year later that its name was known. Even then, inApril 2025, it was initially reported that it was called "io Projects."

By the time that the company was bought by Altman's OpenAi for $6.5 billion in May 2025, it had been officially announced under the name "io." Now as first spotted by TechCrunch, that name is proving to be a problem.

Continue Reading on AppleInsider | Discuss on our Forums