Creating emotionally resonant content for a global audience in Sky: Children of Light

Yingxian Lu is a content producer at Thatgamecompany, where she leads in-game event/season production and cultural localization for Sky: Children of the Light. Her work focuses on emotionally resonant, globally inclusive content. She previously led interactive campaigns at JD.com, and her work was also widely covered by media outlets in China. Read more

Jun 23, 2025 - 11:40

Creating emotionally resonant content for a global audience in Sky: Children of Light

Yingxian Lu is a content producer at Thatgamecompany, where she leads in-game event/season production and cultural localization for Sky: Children of the Light. Her work focuses on emotionally resonant, globally inclusive content. She previously led interactive campaigns at JD.com, and her work was also widely covered by media outlets in China.