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How AppLovin, which lets advertisers use IP addresses to track users, began eroding Google's ad market share and pushed Google to loosen its privacy stance (Catherine Perloff/The Information)
Catherine Perloff / The Information: How AppLovin, which lets advertisers use IP addresses to track users, began eroding Google's ad market share and pushed Google to loosen its privacy stance — In 2023, Google ad executives noticed something alarming about one aspect of their business. Once-red hot revenue growth …
Catherine Perloff / The Information:
How AppLovin, which lets advertisers use IP addresses to track users, began eroding Google's ad market share and pushed Google to loosen its privacy stance — In 2023, Google ad executives noticed something alarming about one aspect of their business. Once-red hot revenue growth …
