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Elon Musk says X will charge for ads "based on vertical size", with an ad taking up the whole screen costing more than one that takes up a quarter of the screen (Matt Swider/The Shortcut)

Matt Swider / The Shortcut: Elon Musk says X will charge for ads “based on vertical size”, with an ad taking up the whole screen costing more than one that takes up a quarter of the screen  —  Get ready to pay by the pixel, marketers.  Ads on X will cost more based on their size, a move that owner Elon Musk hopes …

Jun 27, 2025 - 06:10
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Elon Musk says X will charge for ads "based on vertical size", with an ad taking up the whole screen costing more than one that takes up a quarter of the screen (Matt Swider/The Shortcut)

Matt Swider / The Shortcut:
Elon Musk says X will charge for ads “based on vertical size”, with an ad taking up the whole screen costing more than one that takes up a quarter of the screen  —  Get ready to pay by the pixel, marketers.  Ads on X will cost more based on their size, a move that owner Elon Musk hopes …

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