AMC signs a deal with Runway to use its AI tech to generate marketing images and help pre-visualize unproduced shows, the first cable player to work with Runway (Steven Zeitchik/The Hollywood Reporter)

Steven Zeitchik / The Hollywood Reporter: AMC signs a deal with Runway to use its AI tech to generate marketing images and help pre-visualize unproduced shows, the first cable player to work with Runway  —  The ‘Mad Men’ and ‘The Walking Dead’ producer is the latest Hollywood company to sign a pact with the generative AI firm.

Jun 4, 2025 - 22:10
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AMC signs a deal with Runway to use its AI tech to generate marketing images and help pre-visualize unproduced shows, the first cable player to work with Runway (Steven Zeitchik/The Hollywood Reporter)

Steven Zeitchik / The Hollywood Reporter:
AMC signs a deal with Runway to use its AI tech to generate marketing images and help pre-visualize unproduced shows, the first cable player to work with Runway  —  The ‘Mad Men’ and ‘The Walking Dead’ producer is the latest Hollywood company to sign a pact with the generative AI firm.