Apple expected to increase iPhone 17 prices to factor in tariff costs

Counterpoint has more than halved the smartphone growth rates it was forecasting for this year, and now expects US iPhone sales to fall year-on-year. It says that it expects Apple to pass on at least some of the tariff costs to consumers, increasing the prices of the iPhone 17 over those of the current models … more…

Jun 6, 2025 - 08:30
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Apple expected to increase iPhone 17 prices to factor in tariff costs

Counterpoint has more than halved the smartphone growth rates it was forecasting for this year, and now expects US iPhone sales to fall year-on-year.

It says that it expects Apple to pass on at least some of the tariff costs to consumers, increasing the prices of the iPhone 17 over those of the current models … more…