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Apple's WWDC 2025 marked a strategic retreat from its overambitious AI promises; SVP Craig Federighi openly admitted Siri's AI features need more time (Ben Thompson/Stratechery)

Ben Thompson / Stratechery: Apple's WWDC 2025 marked a strategic retreat from its overambitious AI promises; SVP Craig Federighi openly admitted Siri's AI features need more time  —  If WWDC's opening video — which cast Apple executives as characters in the upcoming F1 movie, with Senior Vice President …

Jun 10, 2025 - 23:20
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Apple's WWDC 2025 marked a strategic retreat from its overambitious AI promises; SVP Craig Federighi openly admitted Siri's AI features need more time (Ben Thompson/Stratechery)

Ben Thompson / Stratechery:
Apple's WWDC 2025 marked a strategic retreat from its overambitious AI promises; SVP Craig Federighi openly admitted Siri's AI features need more time  —  If WWDC's opening video — which cast Apple executives as characters in the upcoming F1 movie, with Senior Vice President …

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