Apple execs may be newly considering buying AI firm Perplexity

Perhaps in an acquihire to boost search, or to improve Siri, Apple executives have reportedly recently discussed buying or partnering with AI startup Perplexity.Perplexity may be on Apple's acquisition listThe two executives linked to discussions are said to be the company's head of mergers Adrian Perica, and Eddy Cue. According to unnamed sources within Apple, internal discussions are in a very early stage, and there has not yet been an offer made.Also a possibility is a team-up with Perplexity, rather than an outright buy. Any partnership would put Perplexity in Safari, and perhaps integrated into the long-delayed improved Siri project, that is now not expected to ship until 2026. Rumor Score:

Jun 21, 2025 - 05:40

Apple execs may be newly considering buying AI firm Perplexity

Perhaps in an acquihire to boost search, or to improve Siri, Apple executives have reportedly recently discussed buying or partnering with AI startup Perplexity.

Black background with the word Perplexity in white, a search box below asks, Will Apple buy Perplexity?

Perplexity may be on Apple's acquisition list

The two executives linked to discussions are said to be the company's head of mergers Adrian Perica, and Eddy Cue. According to unnamed sources within Apple, internal discussions are in a very early stage, and there has not yet been an offer made.

Also a possibility is a team-up with Perplexity, rather than an outright buy. Any partnership would put Perplexity in Safari, and perhaps integrated into the long-delayed improved Siri project, that is now not expected to ship until 2026.

Rumor Score: