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A look at "Generative Engine Optimization" startups like Profound and Bluefish AI, which help businesses improve content to appear in AI search summaries (Rashi Shrivastava/Forbes)

Rashi Shrivastava / Forbes: A look at “Generative Engine Optimization” startups like Profound and Bluefish AI, which help businesses improve content to appear in AI search summaries  —  Businesses are scrambling to be cited in AI-generated answers on Google, Perplexity and ChatGPT.

Jun 21, 2025 - 16:10
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A look at "Generative Engine Optimization" startups like Profound and Bluefish AI, which help businesses improve content to appear in AI search summaries (Rashi Shrivastava/Forbes)

Rashi Shrivastava / Forbes:
A look at “Generative Engine Optimization” startups like Profound and Bluefish AI, which help businesses improve content to appear in AI search summaries  —  Businesses are scrambling to be cited in AI-generated answers on Google, Perplexity and ChatGPT.

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