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Sky, ITV, and Channel 4 plan to provide streaming ad space in one marketplace, letting advertisers run campaigns simultaneously, to combat Google and Meta (Mark Sweney/The Guardian)

Mark Sweney / The Guardian: Sky, ITV, and Channel 4 plan to provide streaming ad space in one marketplace, letting advertisers run campaigns simultaneously, to combat Google and Meta  —  The TV streamers are pooling their advertising services to make it easier for small companies to run campaigns

Jun 17, 2025 - 11:40
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Sky, ITV, and Channel 4 plan to provide streaming ad space in one marketplace, letting advertisers run campaigns simultaneously, to combat Google and Meta (Mark Sweney/The Guardian)

Mark Sweney / The Guardian:
Sky, ITV, and Channel 4 plan to provide streaming ad space in one marketplace, letting advertisers run campaigns simultaneously, to combat Google and Meta  —  The TV streamers are pooling their advertising services to make it easier for small companies to run campaigns

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