Microsoft is now squeezing Copilot AI into its app store

If you’re a keen-eyed reader, you may recently have spotted the Copilot AI assistant in the Microsoft Store. According to Windows Latest, Microsoft has begun testing the AI chatbot’s appearance on product pages for apps and games in the form of a Copilot button. When you click on the button, you’ll see a panel where Copilot offers suggested queries for the product in question. For example, you can select queries like “Tell me more about this game,” “How has this game been received online?” and “Does this game have multiplayer?” If you select any of the queries, you’ll be taken to a full-scale Copilot chat with an answer to your chosen query plus the ability to type your own questions and commands for the AI assistant. Note, however, that Copilot’s responses seem to be based on little more than the descriptions and data on the product’s listing page. This is clearly a move to bring Copilot in front of more eyeballs, plus an attempt to increase store downloads and purchases. Whether it succeeds? We’ll have to wait and see. Copilot’s Microsoft Store integration is expected to roll out to all users over the next few weeks, and you apparently won’t be able to turn it off.

May 12, 2025 - 16:38

If you’re a keen-eyed reader, you may recently have spotted the Copilot AI assistant in the Microsoft Store. According to Windows Latest, Microsoft has begun testing the AI chatbot’s appearance on product pages for apps and games in the form of a Copilot button.

When you click on the button, you’ll see a panel where Copilot offers suggested queries for the product in question. For example, you can select queries like “Tell me more about this game,” “How has this game been received online?” and “Does this game have multiplayer?”

If you select any of the queries, you’ll be taken to a full-scale Copilot chat with an answer to your chosen query plus the ability to type your own questions and commands for the AI assistant. Note, however, that Copilot’s responses seem to be based on little more than the descriptions and data on the product’s listing page.

This is clearly a move to bring Copilot in front of more eyeballs, plus an attempt to increase store downloads and purchases. Whether it succeeds? We’ll have to wait and see.

Copilot’s Microsoft Store integration is expected to roll out to all users over the next few weeks, and you apparently won’t be able to turn it off.