I’m worried Samsung will make a critical mistake with the Galaxy Z Fold Ultra

Samsung's first Ultra foldable is coming, but will it be enough?

Jun 5, 2025 - 21:10

I’m worried Samsung will make a critical mistake with the Galaxy Z Fold Ultra

Well, things just got interesting (and a bit confusing) for Samsung’s next foldable phone. On Tuesday evening, Samsung announced that it’s bringing the company’s “Ultra” branding to its foldables for the first time this summer. The announcement came alongside a teaser of a book-style foldable, suggesting that the phone we’ve been referring to as the “Galaxy Z Fold 7” may go by a different name, likely “Galaxy Z Fold Ultra” or “Galaxy Z Fold 7 Ultra.”

As someone who’s been pretty lukewarm on the last couple of years of Galaxy Z Folds, the prospect of a significant upgrade this year is exciting. And with Samsung going all-out with the Ultra branding, it certainly suggests that’s what we’re getting.