As AI kills search traffic, Google launches Offerwall, a Google Ad Manager tool to help publishers generate revenue beyond ads, including via micropayments (Sarah Perez/TechCrunch)

Sarah Perez / TechCrunch: As AI kills search traffic, Google launches Offerwall, a Google Ad Manager tool to help publishers generate revenue beyond ads, including via micropayments  —  Google's AI search features are killing traffic to publishers, so now the company is proposing a possible solution.

Jun 26, 2025 - 19:00
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As AI kills search traffic, Google launches Offerwall, a Google Ad Manager tool to help publishers generate revenue beyond ads, including via micropayments (Sarah Perez/TechCrunch)

Sarah Perez / TechCrunch:
As AI kills search traffic, Google launches Offerwall, a Google Ad Manager tool to help publishers generate revenue beyond ads, including via micropayments  —  Google's AI search features are killing traffic to publishers, so now the company is proposing a possible solution.