A look at YouTube's changes to become viewers' preferred TV service and to appeal more to advertisers, and at creators' push into sitcoms, like Alan's Universe (Lucas Shaw/Bloomberg)

Lucas Shaw / Bloomberg: A look at YouTube's changes to become viewers' preferred TV service and to appeal more to advertisers, and at creators' push into sitcoms, like Alan's Universe  —  Creators are making longer shows to meet viewers where they are: increasingly, in front of their TVs.

May 29, 2025 - 09:40
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A look at YouTube's changes to become viewers' preferred TV service and to appeal more to advertisers, and at creators' push into sitcoms, like Alan's Universe (Lucas Shaw/Bloomberg)

Lucas Shaw / Bloomberg:
A look at YouTube's changes to become viewers' preferred TV service and to appeal more to advertisers, and at creators' push into sitcoms, like Alan's Universe  —  Creators are making longer shows to meet viewers where they are: increasingly, in front of their TVs.