Apple's 2024 App Store Report: 129M Accounts Terminated, 82K Apps Removed, 1.9M Rejected

Apple has released its 2024 App Store Transparency Report, providing its annual overview of the platform's operations. The report, covering the full 2024 calendar year, details statistics on app submissions, rejections, and removals, as well as efforts to combat fraud across the 175 countries and regions where the App Store is available. Apple positions this as part of its commitment to maintaining a secure marketplace for both users and developers.According to the report, the App Store featured 1,961,596 apps by the close of 2024. Apple's review teams processed 7,771,599 app submissions during the year, with 1,931,400 of those being rejected for not meeting various guidelines. "Performance" issues were the most frequent reason for rejection, impacting 1,235,471 submissions. "Legal" concerns accounted for 445,696 rejections, and "Design" flaws led to 378,300. Following revisions, 295,109 of these initially rejected apps were subsequently approved.In 2024, Apple also removed 82,509 apps from the App Store due to violations of its App Review Guidelines or the Developer Program License Agreement (DPLA). The top reasons for these removals were "Guideline 4.0 – Design," cited in 42,252 instances, and "DPLA 3.2(f) – Fraud," which led to 38,315 removals. Utilities (16,191 apps) and Games (15,122 apps) were the categories with the highest number of app removals.Continue ReadingSpotlight Deal:Apple 15-inch M4 MacBook Air On Sale for $1023.86 [Lowest Price Ever]Share Article:Facebook, Twitter, LinkedIn, Reddit, EmailFollow iClarified:Facebook, Twitter, LinkedIn, Newsletter, App Store, YouTube

May 30, 2025 - 20:10

Apple's 2024 App Store Report: 129M Accounts Terminated, 82K Apps Removed, 1.9M Rejected

Apple has released its 2024 App Store Transparency Report, providing its annual overview of the platform's operations. The report, covering the full 2024 calendar year, details statistics on app submissions, rejections, and removals, as well as efforts to combat fraud across the 175 countries and regions where the App Store is available. Apple positions this as part of its commitment to maintaining a secure marketplace for both users and developers.

According to the report, the App Store featured 1,961,596 apps by the close of 2024. Apple's review teams processed 7,771,599 app submissions during the year, with 1,931,400 of those being rejected for not meeting various guidelines. "Performance" issues were the most frequent reason for rejection, impacting 1,235,471 submissions. "Legal" concerns accounted for 445,696 rejections, and "Design" flaws led to 378,300. Following revisions, 295,109 of these initially rejected apps were subsequently approved.

In 2024, Apple also removed 82,509 apps from the App Store due to violations of its App Review Guidelines or the Developer Program License Agreement (DPLA). The top reasons for these removals were "Guideline 4.0 – Design," cited in 42,252 instances, and "DPLA 3.2(f) – Fraud," which led to 38,315 removals. Utilities (16,191 apps) and Games (15,122 apps) were the categories with the highest number of app removals.

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Apple 15-inch M4 MacBook Air On Sale for $1023.86 [Lowest Price Ever]

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