Nintendo's Bowser Comments On AI And Its Uses

"It's not the only method of game development".It's one of the hottest issues in the gaming industry right now, so it was only a matter of time before Nintendo of America president Doug Bowser was asked about the rise of AI in game development in his series of Switch 2 interviews. Fortunately, his response was refreshingly pro-human.Bowser (not that one) spoke about the uses of AI across the gaming industry to CNBC's Steve Kovach at the recent Switch 2 hands-on event in New York, stating that it can be utilised in the workplace to assist with things like productivity: "even in my organisation, it can be used to enhance productivity and how we get things done". That said, he stated that "it's not the only method of game development" and affirmed that on Nintendo projects, "there's always, always, going to be a human touch and a human engagement in how we develop and build our games".Read the full article on nintendolife.com

Apr 8, 2025 - 16:32

Nintendo's Bowser Comments On AI And Its Uses

"It's not the only method of game development".

It's one of the hottest issues in the gaming industry right now, so it was only a matter of time before Nintendo of America president Doug Bowser was asked about the rise of AI in game development in his series of Switch 2 interviews. Fortunately, his response was refreshingly pro-human.

Bowser (not that one) spoke about the uses of AI across the gaming industry to CNBC's Steve Kovach at the recent Switch 2 hands-on event in New York, stating that it can be utilised in the workplace to assist with things like productivity: "even in my organisation, it can be used to enhance productivity and how we get things done". That said, he stated that "it's not the only method of game development" and affirmed that on Nintendo projects, "there's always, always, going to be a human touch and a human engagement in how we develop and build our games".

Read the full article on nintendolife.com