Fintech super.money rolls out new co-branded credit card with Axis Bank

The card, which integrates seamlessly with UPI infrastructure, offers 3% cashback on QR code-based “Scan & Pay” transactions through the super.money app, and 1% cashback across all other spends, without any annual fees.

May 22, 2025 - 12:10

Fintech super.money rolls out new co-branded credit card with Axis Bank

Fintech startup super.money, one of India’s fastest-growing consumer finance platforms, has launched a new co-branded credit card with Axis Bank.

The card, which integrates seamlessly with UPI infrastructure, offers 3% cashback on QR code-based “Scan & Pay” transactions through the super.money app, and 1% cashback across all other spends, without any annual fees.

Customers can earn up to Rs 500 per statement cycle, and a 1% fuel surcharge waiver is applicable on eligible transactions. The product is available in both digital and physical formats and aims to serve users as a lifetime free, highly rewarding payment option.

“The launch of this credit card sets a new benchmark as one of the most rewarding credit solutions in India today,” said Prakash Sikaria, Founder and CEO of super.money. “Our goal is to shift everyday low-value, high-frequency transactions—like buying tea or snacks—into the formal credit ecosystem.”

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Sikaria framed the launch as a strategic push to grow volumes within the premium, already-served customer base. “We’re not targeting the unbanked. This is a second card for users with proven credit history,” he said.

Unlike traditional co-branded cards tied to large merchants, super.money is targeting the long tail of everyday retail. “We asked: why can’t a co-brand card stand for millions of smaller merchants?” said Sikaria. The RuPay-backed card is positioned as a mass-market solution aimed at converting bank account or debit card users into credit card spenders via UPI.

The company is also offering a fixed deposit-backed secured card for users who do not meet the underwriting criteria for the unsecured version, expanding its reach without compromising credit quality.

From a profitability standpoint, Sikaria emphasised disciplined unit economics. “Other than UPI, all our verticals—including credit cards—are mandated to be profitable from day one,” he said.

super.money benefits from organic traffic on its app, enabling customer acquisition with near-zero CAC. “The credit card is issued by the bank; we act as a distribution agent. Because we already have the traffic, the revenue we generate goes straight to our bottom line.”

It is currently not pursuing fresh fundraising but plans to revisit that in 2026 once its business model is proven and profitable. “This year is about making the P&L work. Next year, we’ll look at turbocharging growth,” Sikaria added.