EA Reacts To $80 Games, Isn't Planning To Follow Suit Yet

With Nintendo announcing Mario Kart World as an $80 launch game for the Switch 2 and Microsoft also confirming that its first-party titles will be sold at the same price, it looks like gaming is about to get a lot more expensive. Similarly to how base video game prices increased from $60 to $70 starting in 2020, other publishers will likely start to charge more for their products, but EA isn't currently planning to join this trend.During a Q&A session of its Q4 and FY2025 earnings conference call, EA was asked whether it would adopt a similar approach to other companies and adjust its "pricing power" for key IP in the future. "Our business is very different today than it was even just 10 years ago," EA CEO Andrew Wilson explained."In a world where everything we did 10 years ago was about selling shiny discs in plastic boxes in retail shelves, well that's still a part of our business. It's a significantly smaller part of our business, and we now have pricing representing everything from free-to-play all the way to deluxe editions and beyond. At the end of the day, whether we’re doing something that costs a dollar, or we're doing something that costs $10, or we're doing something that costs $100, our objective is always delivering incredible quality and exponential value to our player base. And what we've discovered over the course of time is whether we can marry quality and value together, our business is strong, resilient and continues to grow."Continue Reading at GameSpot

May 7, 2025 - 13:25

EA Reacts To $80 Games, Isn't Planning To Follow Suit Yet

With Nintendo announcing Mario Kart World as an $80 launch game for the Switch 2 and Microsoft also confirming that its first-party titles will be sold at the same price, it looks like gaming is about to get a lot more expensive. Similarly to how base video game prices increased from $60 to $70 starting in 2020, other publishers will likely start to charge more for their products, but EA isn't currently planning to join this trend.

During a Q&A session of its Q4 and FY2025 earnings conference call, EA was asked whether it would adopt a similar approach to other companies and adjust its "pricing power" for key IP in the future. "Our business is very different today than it was even just 10 years ago," EA CEO Andrew Wilson explained.

"In a world where everything we did 10 years ago was about selling shiny discs in plastic boxes in retail shelves, well that's still a part of our business. It's a significantly smaller part of our business, and we now have pricing representing everything from free-to-play all the way to deluxe editions and beyond. At the end of the day, whether we’re doing something that costs a dollar, or we're doing something that costs $10, or we're doing something that costs $100, our objective is always delivering incredible quality and exponential value to our player base. And what we've discovered over the course of time is whether we can marry quality and value together, our business is strong, resilient and continues to grow."Continue Reading at GameSpot