The EU says Shein's practices breach rules against false discounts, deceptive product labels, and more, and warn that it could face fines if it doesn't comply (Edith Hancock/Wall Street Journal)

Edith Hancock / Wall Street Journal: The EU says Shein's practices breach rules against false discounts, deceptive product labels, and more, and warn that it could face fines if it doesn't comply  —  European Union regulators said China-founded e-commerce platform Shein's sales tactics fall foul of EU law and that the company …

May 27, 2025 - 01:40
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The EU says Shein's practices breach rules against false discounts, deceptive product labels, and more, and warn that it could face fines if it doesn't comply (Edith Hancock/Wall Street Journal)

Edith Hancock / Wall Street Journal:
The EU says Shein's practices breach rules against false discounts, deceptive product labels, and more, and warn that it could face fines if it doesn't comply  —  European Union regulators said China-founded e-commerce platform Shein's sales tactics fall foul of EU law and that the company …