Smartphone shipments in LATAM fall 4% in Q1 2025, Samsung and Xiaomi in the lead

The Latin American smartphone market declined by 4% in Q1 2025 year-on-year, ending a six-quarter growth streak. The region reached 33.7 million shipments, down from 34.9 million last year. Brazil showed a rather modest growth of 3% during the period. Brazil is also the region's biggest market, accounting for 38% of the total smartphone sales. Mexico is the second-biggest market, with 22% of the shipments, but sales dipped by 18%. This sharp decline is likely due to increased competition in 2024, which forced aggressive device renewal. The Central America region ranks third,...

Jun 5, 2025 - 20:50

Smartphone shipments in LATAM fall 4% in Q1 2025, Samsung and Xiaomi in the lead

The Latin American smartphone market declined by 4% in Q1 2025 year-on-year, ending a six-quarter growth streak. The region reached 33.7 million shipments, down from 34.9 million last year. Brazil showed a rather modest growth of 3% during the period. Brazil is also the region's biggest market, accounting for 38% of the total smartphone sales. Mexico is the second-biggest market, with 22% of the shipments, but sales dipped by 18%. This sharp decline is likely due to increased competition in 2024, which forced aggressive device renewal. The Central America region ranks third,...