Netflix getting user interface with AI, has no plans to bring back App Store subscriptions

A series of updates heading to Netflix's iPhone and smart TV apps aims to simplify searching and content discovery, but the company also says it isn't yet planning to take advantage of App Store changes to add subscription links.Netflix's updates include presenting more information about shows, and quicker navigation — image credit: NetflixDevelopers such as Spotify have immediately taken advantage of Apple being forced to allow them to promote alternative payment options, Netflix chiefs say they are not rushing to follow suit.We're monitoring that situation very closely, and we don't have anything more to share at this time," chief product officer Eunice Kim told reporters at The Verge. "But we'll just continue to abide by the App Store policies until we hear more about how to best implement any changes going forward." Continue Reading on AppleInsider | Discuss on our Forums

May 7, 2025 - 16:18
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Netflix getting user interface with AI, has no plans to bring back App Store subscriptions
A series of updates heading to Netflix's iPhone and smart TV apps aims to simplify searching and content discovery, but the company also says it isn't yet planning to take advantage of App Store changes to add subscription links.

Netflix screen displaying series options including The Night Agent, Ginny & Georgia, XO Kitty, and The Residence, with a dark background and navigation menu at the top.
Netflix's updates include presenting more information about shows, and quicker navigation — image credit: Netflix

Developers such as Spotify have immediately taken advantage of Apple being forced to allow them to promote alternative payment options, Netflix chiefs say they are not rushing to follow suit.

We're monitoring that situation very closely, and we don't have anything more to share at this time," chief product officer Eunice Kim told reporters at The Verge. "But we'll just continue to abide by the App Store policies until we hear more about how to best implement any changes going forward."


Continue Reading on AppleInsider | Discuss on our Forums