In 2024, Apple Watch sales fell 19%, the second consecutive year of decline, mainly driven by a drop in North America; no new Watch SE models weighed on sales (Counterpoint Research)
Counterpoint Research: In 2024, Apple Watch sales fell 19%, the second consecutive year of decline, mainly driven by a drop in North America; no new Watch SE models weighed on sales — - The lack of a new SE model weighed most on shipment growth. — Fewer upgrades to the latest Watch Series 10, more competition …


Counterpoint Research:
In 2024, Apple Watch sales fell 19%, the second consecutive year of decline, mainly driven by a drop in North America; no new Watch SE models weighed on sales — - The lack of a new SE model weighed most on shipment growth. — Fewer upgrades to the latest Watch Series 10, more competition …