Exclusive: Ajay Devgn’s Prismix Studios partners with Get Set Learn to create AI content for students

Prismix Studios and Get Set Learn will focus on creating short and engaging videos to bridge the gap between the traditional academic framework and the integration of new-age skills into the school curriculum.

May 22, 2025 - 12:10

Exclusive: Ajay Devgn’s Prismix Studios partners with Get Set Learn to create AI content for students

Bollywood actor-producer Ajay Devgn’s AI-driven media venture Prismix Studios has partnered with Get Set Learn (GSL), a K-12 learning startup, to create story-led digital content for students.

The joint effort aims to produce engaging, AI-enhanced educational content for students, focusing on skills such as empathy, communication, and emotional intelligence, extending beyond traditional academics.

"We are building something fundamentally different," Vatsal Sheth, Actor and CEO of Prismix Studio, told YourStory.

"Traditionally, a scriptwriter would develop a narrative to evoke a sentiment. In a similar manner, education specialists will curate or oversee the scripting, screenplay, and dialogue to ensure relevance and effectiveness. With the use of artificial intelligence, we can further enhance this process by localising and personalising content based on language, age, suitability, and cultural context. This approach allows us to reach a wider audience while delivering learning experiences with greater precision," he adds.

The two companies will focus on creating short and engaging videos, mainly bridging the gap between the traditional academic framework and the integration of new-age skills into the school curriculam.

“We’ve always believed that stories have the power to inspire change, and this partnership allows us to educate and empower learners across schools,” said Devgn.

Recognising the high recall value of visual storytelling, the two teams will co-develop AI-enabled videos that showcase real-world situations. The content will be inclusive and multilingual, designed to resonate with students across diverse regions and backgrounds in India.

“We’ve always believed that storytelling isn’t just an art. It’s a science when applied to education. By combining structured, research-backed pedagogy with the power of AI-driven storytelling and partnering with one of the finest studios, we’re creating experiences that deeply engage students while delivering meaningful, personalised learning outcomes,” said Ameet Zaverii, CEO and Co-founder of Get Set Learn.

“Skills like collaboration, critical thinking, empathy, and kindness aren’t optional anymore. These are the human skills that form the foundation of a future-ready learner,” he adds.

Initially, the collaboration will begin with a rollout in schools but will soon expand to government institutions, OTT platforms, and skill development initiatives.

The companies are planning for a soft launch in the next quarter to pilot the curriculum and will soon proceed to a full-scale rollout in the future.

Arvind Mafatlal Group-backed Get Set Learn—co-founded by Zaverii and Priyavrata Mafatlal—assists K-12 students with experiential learning modules and essential 21st-century skills through hands-on learning experiences. Its NEP-aligned curriculum combines interactive videos, project-based challenges, robotics kits and AI-enabled tools.

Founded in 2025, Prismix Studios is an AI-driven media company specialising in generative storytelling technologies. Chaired by actor-producer Devgn, the company was co-founded by actor-entrepreneur Sheth (CEO), Sahil Nayar (Chief Creative Officer), and Danish Devgn (Chief Business Officer).

The platform unifies content creation and social media management into a single tool to simplify marketing workflows and remove the need for multiple applications.

“Students today learn differently. They crave content that is relatable, short, and emotionally compelling. With GenAI, we can personalise it, localise it, and reach to maximum number of students. Our goal is to extend this approach beyond a handful of schools and reach every learner in India and around the world,” said Sheth.

Edited by Suman Singh