Zepto launches Atom, a subscription-based data insights tool

Built in-house and powered by analytics, Atom will be offered as a subscription-based add-on to the existing Zepto Brand Portal.

May 15, 2025 - 03:32

Zepto launches Atom, a subscription-based data insights tool

IPO-bound quick commerce unicorn Zepto on Wednesday unveiled Atom, a data insights tool designed for consumer brands.

Built in-house and powered by analytics, Atom will be offered as a subscription-based add-on to the existing Zepto Brand Portal. The tool will offer brands a hyperlocal view of their performance on the platform down to the last pin code. The tool will also provide live performance metrics like sales, customer impressions, conversions, etc.

Zepto did not disclose the pricing for the subscription, which is expected to go live on Friday, May 16.

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"We believe we can harness the millions of data points Zepto generates every day to give brands customised and real-time insights on their products at a much more competitive price point than they are currently incurring. More importantly, we intend to invest significant engineering bandwidth behind improving this product over the next 12 months, with new features in the pipeline like AI-Generated Customer Personas or Automated Survey features targeted for certain customer cohorts," Aadit Palicha, Zepto co-founder and CEO shared in a press note.

The offering also comes with an in-house Natural Language Processing (NLP) called Zepto GPT, which is trained on the Zepto Data set. This tool is designed to deliver actionable insights to help brands improve their performance using the platform's vast data sets. It claims to offer brands data on customer repeatability and retention, full-funnel visibility on customer purchase behavior with their product etc.

Edited by Megha Reddy