Apple Just Signaled the End of Traditional Search. Here’s What That Means

Apple may be preparing to dismantle one of the most profitable arrangements in tech history: its $20 billion-a-year deal to make Google the default search engine in Safari.

May 13, 2025 - 14:18
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Apple Just Signaled the End of Traditional Search. Here’s What That Means

Apple may be preparing to dismantle one of the most profitable arrangements in tech history: its $20 billion-a-year deal to make Google the default search engine in Safari.