Would you spend $5,000 on an app? Google just made that a real possibility

Google Play now supports its most expensive apps and IAPs ever, by a significant margin.

May 23, 2025 - 09:00

Would you spend $5,000 on an app? Google just made that a real possibility

Google Play just raised its pricing limit to just under $5,000.
The last big increase was this time last year, going from $400 to $1,000.
Only established developers earning $1M a year can qualify for this pricing level.

We’d say that a great app is worth its weight in gold, but apps don’t technically weigh anything, and developers are far more interested in being paid with hard currency. The point remains, though: Software development is no small task, and we are more than happy to compensate the talented coders who work so hard to produce the huge library of apps our phones have access to. While it’s easy to justify paying $5 or $10 for a solid app, is there some upper limit? On the Play Store there absolutely is, but Google just sent that ceiling up into the stratosphere.

Google started out by slowly raising its limit for the maximum value for app pricing. We saw it rise from $200 to $400 back in 2015, and only just last year did Google bump the figure again, this time all the way to $1,000.