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Apple’s blockbuster movie F1 just got a unique trailer only iPhone users can truly enjoy
I chuckled the instant I saw Craig Federighi driving an F1 race car during the opening sequence of WWDC 2025. The whole gag got better … The post Apple’s blockbuster movie F1 just got a unique trailer only iPhone users can truly enjoy appeared first on BGR.
I chuckled the instant I saw Craig Federighi driving an F1 race car during the opening sequence of WWDC 2025. The whole gag got better as the video revealed that Tim Cook was the race engineer, and Federighi’s car was racing on the roof of Apple’s iconic HQ building.
It was all a big promo for the upcoming Apple TV+ movie F1 starring Brad Pitt. The film will hit theaters before heading to streaming and is guaranteed to be a blockbuster summer flick.
The clever marketing trick is a once-in-a-lifetime opportunity, and it’s something only a tech company that runs its own movie production studio can pull off. You need this particular type of film paired with a big event like WWDC to come up with the brilliant Craig Federighi race driver gag.
It turns out the folks running Apple’s marketing team for F1 had another idea to get everyone talking about the movie, without actually focusing on Brad Pitt and Damson Idris’s characters, the story, or how director Joseph Kosinski shot the amazing Formula 1 sequences.
Apple created a unique F1 trailer that only iPhone users can truly enjoy. It’s a haptic trailer hosted on Apple TV+ that makes your iPhone tremble in sync with the action on the screen. You’ll feel the Formula 1 car racing on the track as the iPhone delivers every vibration to your hands.
The post Apple’s blockbuster movie F1 just got a unique trailer only iPhone users can truly enjoy appeared first on BGR.
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Apple’s blockbuster movie F1 just got a unique trailer only iPhone users can truly enjoy originally appeared on BGR.com on Thu, 12 Jun 2025 at 08:08:00 EDT. Please see our terms for use of feeds.
