A look at Apple's conservative approach to M&A, which may need to change to catch up in AI by acquiring a startup like Perplexity, Cohere, Sierra AI, or Mistral (Mark Gurman/Bloomberg)

Mark Gurman / Bloomberg: A look at Apple's conservative approach to M&A, which may need to change to catch up in AI by acquiring a startup like Perplexity, Cohere, Sierra AI, or Mistral  —  Apple will need to make the biggest acquisition in its history to put an end to its artificial intelligence debacle.

Jun 23, 2025 - 01:40
 0
A look at Apple's conservative approach to M&A, which may need to change to catch up in AI by acquiring a startup like Perplexity, Cohere, Sierra AI, or Mistral (Mark Gurman/Bloomberg)

Mark Gurman / Bloomberg:
A look at Apple's conservative approach to M&A, which may need to change to catch up in AI by acquiring a startup like Perplexity, Cohere, Sierra AI, or Mistral  —  Apple will need to make the biggest acquisition in its history to put an end to its artificial intelligence debacle.