Samsung’s audio ambitions just got way more serious

The post Samsung’s audio ambitions just got way more serious appeared first on Android Headlines.

May 7, 2025 - 00:08

Samsung has a plethora of high-profile audio brands under its belt these days, and it seems the company might be adding a few more to its repertoire with the buyout of Bowers & Wilkins. Bowers & Wilkins, which is under the parent company Masimo Corporation, specializes in high-end audio equipment and makes a range of different audio products, such as loudspeakers and headphones.

The company also has a motto that says “the pursuit of perfection never stops,” and it firmly believes that “good enough is not enough.” Those two beliefs are something that Bowers & Wilkins has held steadfast to for several decades. They’re also two driving factors that have pushed the company to the peak of audio excellence. It’s no wonder that Samsung wants to acquire them. Bowers & Wilkins is reportedly not the only audio brand that Samsung wants to buy, however. At least according to the rumor.

Samsung to acquire Bowers & Wilkins alongside other Masimo Corp. audio brands

According to a recent report from Korean news site The JoonAng, Samsung is looking to buy a few different audio brands from Masimo Corporation. Bowers & Wilkins is only one of those brands, though it might just be the most prestigious one.

It’s worth noting that the original report from The JoongAng has already been pulled. So there isn’t any information on what other brands may be part of the acquisition. However, as SamMobile points out, Masimo’s audio brands include several well-known companies, such as Denon, Definitive Technology, HEOS, Boston Acoustics, and Polk Audio. It’s entirely possible that Samsung’s acquisition may include some or all of these.

The acquisition is through Harman International

Samsung itself is reportedly not buying these companies, but rather, it’s doing so through its Harman subsidiary. Harman is another well-known audio brand that Samsung purchased several years ago. Since then, it’s added Harman audio to several of its products, including headphones, soundbars, and more.

If the acquisition is happening, it’s still not clear when it will finalize. Though that may be information given up if there’s an official announcement made soon. It’s also unclear where Samsung and Harman may choose to incorporate audio technology from these brands. Both companies make quite a few different products in the audio space. So, perhaps we could end up seeing future Samsung phones utilizing audio from Bowers & Wilkins and some of those other brands down the line.

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