Netflix’s latest redesign is drawing early criticism online

Rolling out now, the new design offers clearer content labels, new navigation, and AI-driven recommendations.

May 7, 2025 - 17:58

Netflix’s latest redesign is drawing early criticism online

Credit: Edgar Cervantes / Android Authority

Netflix is rolling out a major redesign focused on cleaner visuals and algorithmic recommendations.
On mobile, the streaming giant is trialing AI search and vertical video.
Unsurprisingly, early feedback online is mainly critical.

Netflix has begun rolling out a significant redesign of its TV interface, alongside new experimental features for mobile users. While the company is pitching the “new TV experience” as a simpler and more intuitive way to discover content, early reactions suggest many aren’t convinced.

As detailed in the Netflix press release, the new TV homepage brings several visual and functional changes. These include larger tiles, moving the shortcuts from the left side to the top of the screen, and clearer content labels like “#1 in TV Shows” and “Emmy Award Winner.” Netflix says recommendations will be more responsive to your mood and viewing habits “in the moment,” with a cleaner design that elevates your experience.