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How AI is reshaping the perfume industry, as fragrance tech startup Osmo promises 48-hour sample turnarounds and incumbents like DSM-Firmenich embrace the tech (Arabelle Sicardi/The Verge)

Arabelle Sicardi / The Verge: How AI is reshaping the perfume industry, as fragrance tech startup Osmo promises 48-hour sample turnarounds and incumbents like DSM-Firmenich embrace the tech  —  AI is rapidly changing how fragrance is created — and who gets credit.  Some say it's innovation.  Others call it erasure.

Jun 25, 2025 - 09:30
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How AI is reshaping the perfume industry, as fragrance tech startup Osmo promises 48-hour sample turnarounds and incumbents like DSM-Firmenich embrace the tech (Arabelle Sicardi/The Verge)

Arabelle Sicardi / The Verge:
How AI is reshaping the perfume industry, as fragrance tech startup Osmo promises 48-hour sample turnarounds and incumbents like DSM-Firmenich embrace the tech  —  AI is rapidly changing how fragrance is created — and who gets credit.  Some say it's innovation.  Others call it erasure.

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