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AI use damages professional reputation, study suggests
New Duke study says workers judge others for AI use—and hide its use, fearing stigma.
Using AI can be a double-edged sword, according to new research from Duke University. While generative AI tools may boost productivity for some, they might also secretly damage your professional reputation.
On Thursday, the Proceedings of the National Academy of Sciences (PNAS) published a study showing that employees who use AI tools like ChatGPT, Claude, and Gemini at work face negative judgments about their competence and motivation from colleagues and managers.
"Our findings reveal a dilemma for people considering adopting AI tools: Although AI can enhance productivity, its use carries social costs," write researchers Jessica A. Reif, Richard P. Larrick, and Jack B. Soll of Duke's Fuqua School of Business.
