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YouTube previews new ad formats coming to the platform, including an enhanced shoppable connected TV offering with a new interactive product feed (Lauren Forristal/TechCrunch)

Lauren Forristal / TechCrunch: YouTube previews new ad formats coming to the platform, including an enhanced shoppable connected TV offering with a new interactive product feed  —  YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast.

May 15, 2025 - 09:48
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YouTube previews new ad formats coming to the platform, including an enhanced shoppable connected TV offering with a new interactive product feed (Lauren Forristal/TechCrunch)

Lauren Forristal / TechCrunch:
YouTube previews new ad formats coming to the platform, including an enhanced shoppable connected TV offering with a new interactive product feed  —  YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast.

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