Netflix unveils its ChatGPT-powered search that lets users express preferences using natural phrases, to be rolled out this week to iOS users as an opt-in beta (Lauren Forristal/TechCrunch)

Lauren Forristal / TechCrunch: Netflix unveils its ChatGPT-powered search that lets users express preferences using natural phrases, to be rolled out this week to iOS users as an opt-in beta  —  After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature at its tech and product event on Wednesday.

May 7, 2025 - 17:56
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Netflix unveils its ChatGPT-powered search that lets users express preferences using natural phrases, to be rolled out this week to iOS users as an opt-in beta (Lauren Forristal/TechCrunch)

Lauren Forristal / TechCrunch:
Netflix unveils its ChatGPT-powered search that lets users express preferences using natural phrases, to be rolled out this week to iOS users as an opt-in beta  —  After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature at its tech and product event on Wednesday.