How to launch week: Bucket

Bucket is a feature flagging tool for SaaS companies. In March 2025, the company had its first-ever launch week. Below are some key takeaways — an overview of what and how Bucket launched. tldr Announce your launch week in advance to raise awareness and start building momentum Launch on more places like Product Hunt to maximize the compound effect Pull in customers and partners as much as possible how Bucket launched Announcements Results Key takeaways announcements Bucket made five announcements, introducing: CLI Toolbar Event log GitHub integration Revamped docs For the announcements, they applied three tactics: Published release notes Published posts on Twitter/X, Bluesky and LinkedIn Launched on Product Hunt How we launch flo merian for Bucket.co ・ Mar 12 #devjournal #startup results Day 0 — Friday, February 28 — Preview Likes: 23 Reposts: 7 Impressions: 1,856 Day 1 - Monday, March 17 - Introducing Bucket CLI Likes: 6 Reposts: 6 Impressions: 1,455 Day 2 - Tuesday, March 18 - Introducing Bucket Toolbar Likes: 6 Reposts: 5 Impressions: 772 // On Day 2, Bucket also launched on Product Hunt. They did a "Battle Royale" with Tinybird, an open-source analytics platform. Day 3 - Wednesday, March 19 - Introducing Event log Likes: 2 Reposts: 2 Impressions: 246 Day 4 - Thursday, March 20 - Introducing GitHub integration Likes: 7 Reposts: 6 Impressions: 1,684 Day 5 - Friday, March 21 - Introducing revamped docs Likes: 8 Reposts: 3 Impressions: 535 key takeaways Some learnings from this launch week: Announce your launch week in advance to raise awareness and start building momentum. Launch on more places like Product Hunt to maximize the compound effect. Pull in customers and partners as much as possible. Bucket may have reached this level of engagement because it collaborated with Tinybird and GitBook. Planning a launch week? Launch on Product Hunt, too. flo merian for launchweek.dev ・ Mar 17 #startup #devjournal That's a wrap! Follow @launchweekdev on X for more insights. We're tracking launch weeks across the industry for product discovery and inspiration.

Mar 25, 2025 - 13:06

Bucket is a feature flagging tool for SaaS companies.

In March 2025, the company had its first-ever launch week.

Below are some key takeaways — an overview of what and how Bucket launched.

Announce your launch week in advance to raise awareness and start building momentum
Launch on more places like Product Hunt to maximize the compound effect
Pull in customers and partners as much as possible

Bucket made five announcements, introducing:

For the announcements, they applied three tactics:

Day 0 — Friday, February 28 — Preview

Day 1 - Monday, March 17 - Introducing Bucket CLI

Day 2 - Tuesday, March 18 - Introducing Bucket Toolbar

// On Day 2, Bucket also launched on Product Hunt. They did a "Battle Royale" with Tinybird, an open-source analytics platform.

Day 3 - Wednesday, March 19 - Introducing Event log

Day 4 - Thursday, March 20 - Introducing GitHub integration

Day 5 - Friday, March 21 - Introducing revamped docs

Some learnings from this launch week:

Announce your launch week in advance to raise awareness and start building momentum.
Launch on more places like Product Hunt to maximize the compound effect.
Pull in customers and partners as much as possible. Bucket may have reached this level of engagement because it collaborated with Tinybird and GitBook.

That's a wrap!

Follow @launchweekdev on X for more insights.

We're tracking launch weeks across the industry for product discovery and inspiration.