Google launches AI Ultra: A $3,000/year ‘VIP pass’ to its most powerful AI tools
Google is also rebranding its existing AI Premium plan to "Google AI Pro."

- Google has launched a new AI Ultra plan that costs nearly $3,000 per year, with a monthly subscription price of $249.99.
- The plan gives users access to everything Google has to offer in consumer-facing AI as well as experimental features.
- Google’s existing AI Premium plan is being rebranded to Google AI Pro with additional benefits from the AI Ultra tier.
Google I/O is buzzing with announcements today, and, as expected, AI is front and center at the event. The company is rolling out a wave of powerful new features across its products, but the biggest spotlight is on a new premium subscription plan called Google AI Ultra.