Zuckerberg stifled Instagram because he loves Facebook, Instagram founder says

Before acquiring Instagram, Mark Zuckerberg swore Facebook had “no agenda.”

Apr 23, 2025 - 17:29

Zuckerberg stifled Instagram because he loves Facebook, Instagram founder says

At the Meta monopoly trial, Instagram co-founder Kevin Systrom accused Mark Zuckerberg of draining Instagram resources to stifle growth out of sheer jealousy.

According to Systrom, Zuckerberg may have been directly involved in yanking resources after integrating Instagram and Facebook because "as the founder of Facebook, he felt a lot of emotion around which one was better—Instagram or Facebook," The Financial Times reported.

In 2025, Instagram is projected to account for more than half of Meta's ad revenue, according to eMarketer's forecast. Since 2019, Instagram has generated more ad revenue per user than Facebook, eMarketer noted, and today makes Meta twice as much per user as the closest rival that Meta claims it fears most, TikTok.

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