Xiaomi Tops Wearables Market as Apple Slips to Second in Q1 2025 [Chart]

Xiaomi has surpassed Apple to claim the top spot in the global wearable band market for the first quarter of 2025. The overall market grew 13% year-over-year, reaching 46.6 million units shipped, a recovery attributed to resurgent demand and a comparatively low base in the same period last year, according to new research from Canalys, now part of Omdia.Apple "claimed second place with a robust but conservative Q1 that increased Apple Watch shipments by 5% to 7.6 million units," Canalys reported. This is a notable turnaround from the 19% decline in Apple Watch shipments reported for the full year 2024, a period impacted by the lack of a new Watch SE or Ultra model. The research firm noted, "With 2025 marking the Apple Watch's tenth anniversary, Apple is expected to regain momentum in the second half of the year with a big portfolio update, leaning on its mature and tightly integrated health-focused ecosystem." An update to the Apple Watch SE has been rumored, though its design direction remains uncertain.Continue ReadingShare Article:Facebook, Twitter, LinkedIn, Reddit, EmailFollow iClarified:Facebook, Twitter, LinkedIn, Newsletter, App Store, YouTube

May 24, 2025 - 07:40

Xiaomi Tops Wearables Market as Apple Slips to Second in Q1 2025 [Chart]

Xiaomi has surpassed Apple to claim the top spot in the global wearable band market for the first quarter of 2025. The overall market grew 13% year-over-year, reaching 46.6 million units shipped, a recovery attributed to resurgent demand and a comparatively low base in the same period last year, according to new research from Canalys, now part of Omdia.

Apple "claimed second place with a robust but conservative Q1 that increased Apple Watch shipments by 5% to 7.6 million units," Canalys reported. This is a notable turnaround from the 19% decline in Apple Watch shipments reported for the full year 2024, a period impacted by the lack of a new Watch SE or Ultra model. The research firm noted, "With 2025 marking the Apple Watch's tenth anniversary, Apple is expected to regain momentum in the second half of the year with a big portfolio update, leaning on its mature and tightly integrated health-focused ecosystem." An update to the Apple Watch SE has been rumored, though its design direction remains uncertain.

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