Google Launches 'Deep Search in AI Mode' for Deeper Insights

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May 21, 2025 - 02:00

Without a shadow of a doubt, Google’s main product is its internet search engine. So, the company is always tinkering with new ways to help us find information in the most efficient way possible. After a few years of extensive experimentation with AI, it determined that integrating this technology into Google Search was the way to go. This led to the development of the “AI Mode.” Now, during the latest IO 2025, Google has announced “Deep Search in AI Mode,” a new way to explore the web that goes beyond just listing links.

The main idea is that, instead of simply providing a set of search results, Deep Search in AI Mode aims to give you more insightful summaries and connections. Think of it as having a knowledgeable friend who has already scanned the top results and can give you a more comprehensive overview of your topic.

“Deep Search in AI Mode” will give you deeper insights for your Google searches

The above description may sound familiar to you, as it is similar to what the AI Overviews feature does. However, Deep Search in AI Mode seems to go beyond that. Think about it as an approach to the “Deep Search” mode that practically all main AI chatbots (including Gemini) have now, but in Google Search’s AI Mode. This feature will be powered by Gemini 2.5, the firm’s model AI latest.