Building a Customer Support Portal with Strapi, GPT, and Next.js (Part 1)

Introduction Customer support plays a pivotal role in determining the success of any business. It is a direct link between the company and its customers, ensuring that their needs are addressed and problems are resolved. Research shows just how impactful good customer support can be on long-term business success: A survey by HubSpot showed that 68% of consumers are willing to pay more for products and services from a brand known for delivering exceptional customer service, whereas another HubSpot Research indicated that 93% of customers are inclined to make repeat purchases with companies that provide superior customer support. According to a study by Khoros, 86% of customers say that excellent service can transform a one-time client into a loyal brand advocate. Also, a Salesforce Research showed that a positive customer experience results in 89% of consumers being more likely to make another purchase. These statistics underscore the importance of a well-structured and efficient customer support system. In this 3-part series, I will walk you through building a robust customer support portal using Strapi, GPT, and Next.js. You will learn how to set up the backend, integrate AI-driven support using GPT, and implement user authentication to manage customer queries effectively, ensuring a seamless experience that fosters trust and loyalty. For the first part of this series, you will learn how to set up Strapi for the backend of your customer support portal. If you are excited as much as I am writing this article, then let's dive right in.

Mar 4, 2025 - 18:17

Building a Customer Support Portal with Strapi, GPT, and Next.js (Part 1)

Introduction

Customer support plays a pivotal role in determining the success of any business. It is a direct link between the company and its customers, ensuring that their needs are addressed and problems are resolved. Research shows just how impactful good customer support can be on long-term business success:

A survey by HubSpot showed that 68% of consumers are willing to pay more for products and services from a brand known for delivering exceptional customer service, whereas another HubSpot Research indicated that 93% of customers are inclined to make repeat purchases with companies that provide superior customer support.
According to a study by Khoros, 86% of customers say that excellent service can transform a one-time client into a loyal brand advocate.
Also, a Salesforce Research showed that a positive customer experience results in 89% of consumers being more likely to make another purchase.

These statistics underscore the importance of a well-structured and efficient customer support system.

In this 3-part series, I will walk you through building a robust customer support portal using Strapi, GPT, and Next.js. You will learn how to set up the backend, integrate AI-driven support using GPT, and implement user authentication to manage customer queries effectively, ensuring a seamless experience that fosters trust and loyalty. For the first part of this series, you will learn how to set up Strapi for the backend of your customer support portal.

If you are excited as much as I am writing this article, then let's dive right in.