Apple legend Jony Ive takes control of OpenAI’s design future

$6.5B acquisition of Ive's firm puts him in charge of moving OpenAI "beyond screens."

May 21, 2025 - 23:20

Apple legend Jony Ive takes control of OpenAI’s design future

On Wednesday, OpenAI announced that former Apple design chief Jony Ive and his design firm LoveFrom will take over creative and design control at OpenAI. The deal makes Ive responsible for shaping the future look and feel of AI products at the chatbot creator, extending across all of the company's ventures, including ChatGPT.

Ive was Apple's chief design officer for nearly three decades, where he led the design of iconic products including the iPhone, iPad, MacBook, and Apple Watch, earning numerous industry awards and helping transform Apple into the world's most valuable company through his minimalist design philosophy.

"Thrilled to be partnering with jony, imo the greatest designer in the world," tweeted OpenAI CEO Sam Altman while sharing a 9-minute promotional video touting the personal and professional relationship between Ive and Altman.

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