CMSWire

Customer Personas: Do You Really Know Your Customers?

Customer personas can help define your ideal customer, but do you have a solid ...

5 Trends Redefining Marketing in 2025

Marketing trends are shifting fast. From AI-powered efficiency to visual storyt...

Is Your Marketing Strategy Built for Economic Uncertainty?

Inflation, tariffs and geopolitical chaos are testing chief marketing officers....

Will Agentic AI Mean the End of SaaS?

No more SaaS? Maybe not now. Maybe not ever. But there's a lot to consider with...

What Is a Hosted Contact Center?

The key components, benefits and challenges of hosted contact centers and criti...

The Art of Balancing Data and Creativity: Building Bran...

Craft personalized experiences that inspire loyalty by fusing data insights wit...

Drowning in Content Debt? Here's Your Lifeline

Content chaos holding you back? Tackle content debt, master AI and unleash a co...

The New CX Blueprint: AI Precision Meets Human Connection

The future belongs to companies that can fuse CX with AI seamlessly. Continue r...

The Future of Customer Experience Metrics: Moving Beyon...

NPS alone no longer cuts it. Evolving customer experience metrics like CES and ...

Top Contact Center Trends to Watch in 2025

The contact center of 2025: more AI, more automation, more personalization. Con...

Generative AI in Marketing: The Good, the Bad, the Unav...

AI is rewriting the marketing playbook. Will it be your secret weapon or your d...

OpenAI Is an App Company Now

After DeepSeek, OpenAI is an app builder above all else. Perhaps that was alway...

The Democratic Future of AI and Shifting Consumer Behav...

AI is reshaping daily life. Parents are automating tasks, shoppers are ditching...

AI, Personalization and the Next Era of Content Strateg...

Inside IKEA’s approach to scaling content strategy with systems thinking and AI...

Stop Building AI Without Customer Feedback

AI flops when brands build for customers instead of with them. The best AI cust...

What You Need to Know About Google Ads Search Certifica...

Want to get ahead? Certifications are a great way to show you are growing. Here...

Future of Customer Service Training: Prepare Agents for...

AI in customer service is reshaping how agents train. It pushes them to handle ...

DAM and Carbon Footprint Control: Less Clutter, More Im...

Digital asset management can help cut emissions, but is it enough to balance th...

4 Hallmarks of Today’s Best Email Marketing Strategies

Less personalization in your email marketing strategy? You heard that right. Co...

AI Agents for Marketing and CX? They're Already in the ...

AI agents aren’t just something on the horizon in a future-planning PowerPoint:...

The AI Prescription: Fixing Healthcare’s Biggest CX Gaps

Is AI in healthcare revamping patient care or replacing human touch? Explore th...

Hyper-Personalized Ads: Marketing’s Biggest Win (and Risk)

AI-powered ads target you with eerie precision. Is hyper-personalization smart ...

The Forgotten Art of Planning in B2B Marketing

B2B marketers are stuck with outdated planning tools. Is AI the game-changer th...

Before AI Personalization, Fix the Data: The CX Leader’...

For CX leaders, success with AI depends on a foundation of accurate, well-gover...

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