CMSWire

Aligning AI Agents With Marketing Automation Technology

Siloed strategies don’t cut it. AI agents and marketing automation go hand-in-h...

Why the Future of Customer Service Depends on Human-AI ...

Humans to the rescue. AI can't do it all in contact centers and customer servic...

Data Overload: The Silent Saboteur in Your Customer Dat...

Data overload can cripple decision-making. Fewer, clearer metrics drive smart d...

The Ultimate Blueprint for High-Performing Customer Exp...

High-performing teams excel in customer service, driving satisfaction and loyal...

How Responsible Marketing Protects Customer Trust

AI-driven marketing is reshaping customer trust. Get it wrong, and you risk los...

Customer Service Crisis Management: Navigating Hurrican...

Customer service leadership in hurricane-prone Florida requires resilience and ...

Predict, React, Adapt: Martech Capabilities to Watch in...

Martech tools are evolving fast. They’re blending AI, automation and analytics ...

Sitecore Stream Gets 'Smarter' With AI Copilots and Age...

Sitecore’s latest release tackles personalization, automation and AI-driven eff...

What Europe Can Teach North America About AI

The EU has taken a proactive approach with the Artificial Intelligence Act, whi...

Does Elon Musk Actually Want to Buy OpenAI?

Probably not. But that doesn't mean he won't benefit from making the offer. Con...

The Great Disservice: How Generative AI’s Critics Are H...

Many marketers and customer experience leaders are all in on generative AI — de...

What Is Customer Lifetime Value and How Is It Calculated?

Why CLV is an important figure to measure, and how to calculate it using basic ...

Are Customer Data Platforms the Missing Link to Omnicha...

Marketers rely on CDPs to collect, unify, organize and analyze customer data, b...

How AI-Driven Marketing Automation Transforms Customer ...

Marketing automation is evolving. AI agents are turning efficiency into an art ...

Supercharge Your Customer Experience in 2025 With the R...

Investing in a CRM system like monday CRM can help your company deliver seamles...

Is Your Organization Supporting the Hidden Heroes of Cu...

It's time for CX leaders to double down on network management and work more clo...

To CDP, or Not CDP: That Is the Martech Question

Like Shakespeare (featured image) famously wrote in Hamlet, to be or not to be ...

What Customers Really Want From a Loyalty Program

A customer loyalty program should do more than offer rewards. Continue reading...

CMO Circle: The New Rules of Marketing in 2025

Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI inn...

Agentic CX and Marketing: The Future of Customer Journeys

Why agentic marketing is the future of customer experience. Continue reading...

What’s Behind the Best and Worst Customer Service Strat...

Mastering customer service means delivering fast, personalized solutions that i...

Elon Musk Bids $97.4B for OpenAI. What Does It Means fo...

Inside Musk’s $97.4 billion bid for OpenAI, a strategic play that could alter t...

Ibexa’s Big Bet: Can Aggregation Solve Martech’s Bigges...

Martech's future: aggregation over consolidation? Continue reading...

Two Years of Generative AI: How Has Customer Experience...

Generative AI in marketing and customer experience: improved chatbots, personal...

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