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PayPal is expanding PayPal Ads to sell programmatic ads on the open web, using shopping data from its services to help advertisers target ads (Lauren Johnson/Adweek)
Lauren Johnson / Adweek: PayPal is expanding PayPal Ads to sell programmatic ads on the open web, using shopping data from its services to help advertisers target ads — The payment giant is extending its ad business beyond its owned properties — PayPal is unleashing its advertising business on the open web.
Lauren Johnson / Adweek:
PayPal is expanding PayPal Ads to sell programmatic ads on the open web, using shopping data from its services to help advertisers target ads — The payment giant is extending its ad business beyond its owned properties — PayPal is unleashing its advertising business on the open web.
