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‘Is the cheese pull challenge accepted?’: Chili’s and TGI Fridays reignite their rivalry over mozzarella sticks on social media
Chili’s and TGI Fridays are in a full-blown mozzarella stick feud. Last week, TGI Fridays unveiled its new menu with a post on X: “New menu’s out. Mozz sticks hit harder. Happy hour’s calling. Life’s good.” The next day, the chain appeared to throw shade at its fast-casual rival, Chili’s Grill & Bar. new menu’s out. mozz sticks hit harder. happy hour’s calling. life’s good.— TGI Fridays (@TGIFridays) May 13, 2025 “Somebody tell [chili pepper emoji] to stay in their lane,” TGI Fridays posted on May 14. “Y’all are not mozzarella stick people. We are. That’s it. That’s the tweet.” Chili’s clapped back by sharing a screenshot of the post: “@ us next time… Also, we honestly didn’t know you were still open. Congrats!” @ us next time… also, we honestly didn’t know you were still open. congrats! pic.twitter.com/t32gxjNivm— Chili's Grill & Bar (@Chilis) May 15, 2025 Plot twist: The original tweet wasn’t even real. It was part of a marketing stunt pulled off by Chili’s. “The gag is this wasn’t even a real tweet,” TGI Fridays admitted in a reply to a commenter. the gag is this wasn't even a real tweet
Chili’s and TGI Fridays are in a full-blown mozzarella stick feud.
Last week, TGI Fridays unveiled its new menu with a post on X: “New menu’s out. Mozz sticks hit harder. Happy hour’s calling. Life’s good.” The next day, the chain appeared to throw shade at its fast-casual rival, Chili’s Grill & Bar.
“Somebody tell [chili pepper emoji] to stay in their lane,” TGI Fridays posted on May 14. “Y’all are not mozzarella stick people. We are. That’s it. That’s the tweet.”
Chili’s clapped back by sharing a screenshot of the post: “@ us next time… Also, we honestly didn’t know you were still open. Congrats!”
Plot twist: The original tweet wasn’t even real. It was part of a marketing stunt pulled off by Chili’s. “The gag is this wasn’t even a real tweet,” TGI Fridays admitted in a reply to a commenter.
