Gurman: Apple is "unlikely" to spend much time discussing Siri at WWDC and is preparing to separate the Apple Intelligence brand from Siri in marketing (Michael Burkhardt/9to5Mac)

Michael Burkhardt / 9to5Mac: Gurman: Apple is “unlikely” to spend much time discussing Siri at WWDC and is preparing to separate the Apple Intelligence brand from Siri in marketing — In a new, lengthy report regarding Apple's AI strategy, Bloomberg's Mark Gurman has detailed a number of strategic failures for the launch of Apple Intelligence.

May 19, 2025 - 03:50

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Michael Burkhardt / 9to5Mac:
Gurman: Apple is “unlikely” to spend much time discussing Siri at WWDC and is preparing to separate the Apple Intelligence brand from Siri in marketing — In a new, lengthy report regarding Apple's AI strategy, Bloomberg's Mark Gurman has detailed a number of strategic failures for the launch of Apple Intelligence.

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