Apple's Bold New Strategy: Yearly iPhone Redesigns Are Coming

The post Apple's Bold New Strategy: Yearly iPhone Redesigns Are Coming appeared first on Android Headlines.

May 27, 2025 - 03:10

Many companies, including Apple, tend to keep the design of their iPhones around for a few years. This is because making a new mold and redesigning the internal components is a costly endeavor. However, Apple might be shaking things up by introducing an iPhone redesign every year through 2027.

Apple will constantly redesign the iPhone until 2027

This is according to a post on Weibo by tipster Digital Chat Station. The tipster suggests that Apple will introduce a new redesign to the iPhone every year until 2027. For 2025, the tipster claims Apple will introduce a large camera on the back, which we’ve seen in previous leaks. For 2026, Apple will apparently introduce a big change on the front with Face ID under the screen and a punch screen for the front-facing camera.

As for 2027, there will be a huge change across the board. This includes Face ID and the front-facing camera placed under the screen, giving the iPhone a much more seamless look. This lines up with what we’ve heard so far. Since the 2027 iPhone is the 20th anniversary of Apple’s iPhone series, the company is going all out.

In addition to Face ID and the front-facing camera placed under the screen, previous rumors claim that Apple will utilize a “mostly glass” design that could curve around the sides of the phone. If you have no immediate need to upgrade your iPhone now, holding out for the next couple of years could be worth it.

The market has peaked

Like we said, redesigning a product every year doesn’t come cheap. However, Apple might have little choice here. The smartphone market has matured. Performance gains from one generation to another aren’t as significant as before. Photos have become so good that we’re really just nitpicking at the finer details at this point.

This means that attracting customers through the actual physical design could be one of the few remaining options companies have. We’re already seeing this in action. Samsung recently announced the Galaxy S25 Edge. On paper, the phone seems like a poor alternative to the other flagship Samsung phones given its price and features.

However, the fact that it is ridiculously thin is impressive enough to write the headlines. Apple is also rumored to launch its own ultra-thin smartphone later this year with the iPhone 17 Air. Based on the dummy units and renders, it’s actually kind of impressive. However, whether or not it will be worth paying a premium just for a brand-new look is subjective.

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